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Welcome to the 18th installment of Happy Hour with the Lincoln , where we talk about Whiskey, certain aspects of day trading and stocks that are in play.

In this episode of Happy Hour I taste test Makers Mark Bourbon talk about my new transformation, the results of our Part Time Trader program and my favorite stock trading ideas

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About Makers Mark

Maker’s Mark is a small-batch bourbon whiskey that is distilled in Loretto, Kentucky, by Beam Suntory. It is sold in distinctively squarish bottles, which are sealed with red wax, and bottled at 90 U.S. proof (45% alcohol by volume). The distillery offers tours, and is part of the American Whiskey Trail and the Kentucky Bourbo

Maker’s Mark is aged for around six years, being bottled and marketed when the company’s tasters agree that it is ready. Maker’s Mark is one of the few distillers to rotate the barrels from the upper to the lower levels of the aging warehouses during the aging process to even out the differences in temperature during the process. The upper floors are exposed to the greatest temperature variations during the year, so rotating the barrels ensures that the bourbon in all the barrels have the same quality and taste.

Maker’s Mark is sold in squarish bottles that are sealed with red wax. T. William Samuels’ wife, Marjorie “Margie” Samuels, gave the whiskey its name, drew its label, and thought up the wax dipping that gives the bottle its distinctive look. It was introduced to the market in 1959. Three varieties are marketed; the original, a mint julep flavor with green wax on the neck released seasonally in limited amounts, and 46, a variety flavored by introducing seared French oak staves into the traditional charred white oak barrel toward the end of its aging.

Maker’s Mark is unusual in that no rye is used as part of the mash. Instead red winter wheat is used, along with corn (the predominant grain) and malted barley. During the planning phase of Maker’s Mark, Samuels allegedly developed seven candidate mash bills for the new bourbon. As he did not have time to distill and age each one for tasting, he instead made a loaf of bread from each recipe and the one with no rye was judged the best tasting. Samuels also received considerable assistance and recipes from Stitzel-Weller owner Pappy Van Winkle, whose distillery produced the wheated Old Fitzgerald and W. L. Weller bourbons.

Maker’s Mark is marketed as a small batch Bourbon. Most producers of so-called small batch Bourbons do not clarify exactly what they mean by the term. The producer of Maker’s Mark says that the traditional definition is “A bourbon that is produced/distilled in small quantities of approximately 1,000 gallons or less (20 barrels) from a mash bill of around 200 bushels of grain”.

Maker’s Mark is one of the few American-made whiskies to be labeled using the Scottish spelling “whisky” rather than with an “e” as is typical in American use, although Maker’s Mark is not the only brand to use the other spelling on its labels (e.g., it is also used for George Dickel and Old Forester).

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